We refer to contrast blending as a technique to blend several differently exposed (exposure bracketed) images in order to achieve a higher Dynamic range.
Another way to use bracketed exposures is to assemble them into a singe HDR image. This can be done with free HDRShop or new Photoshop CS2. The problem here is that the HDR image must be compressed to reveal the complete contrast range on a computer monitor.
This was a major problem for HDRShop since only gamma adjustment or (later) the Reinhard tonemapping plugin existed. It is still a problem for Photoshop CS2, but here the HDR images can at least be converted to 16 bit per channel images with more possibilities. Brian Greenstone wrote a nice tutorial about that: 
However, contrast blending can be done completely 'by hand' as described on Michael Reichmann's site - http://www.luminous-landscape.com/tutorials/digital-blending.shtml or like described in A simple approach to HDR-blending
Here is a user comment on Michael's technique:
"I use the second technique, the Layer Mask approach, and have found that it works quickly and easily, while still leaving much room for tweaking as necessary. The only change I've made in my approach is at the end where I work in Levels instead of curves. I find that sliding the mid-tones to the right helps make the resulting image look more realistic. In some cases, you just have to play around with all three sliders until you get a good blend. I also will reduce the opacity of the top layer down to about 85% as well."
Mark Fink www.northernlight.net